What kind of pages for facebook

Help Center. English US. Using Facebook. Creating an Account. Your Profile. Your Home Page. Your Photos and Videos. Videos on Watch. Interact with Pages. Create and Manage a Page. Monetize Your Content. Retarget Existing Customers. Small Business. Large Business. Media and Publisher. Business Partner. Platforms and Products. Audience Network. Free Tools.

Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies. Creative Hub. Education and Resources. Online Learning Courses. Blueprint Certifications. Blueprint Programs. Ads Guide. Safety and Integrity. First things first: JetRockets, a small web development agency, has an illustrated cover photo that is so fun to look at.

As a result, the company gives visitors an early glimpse into its versatility and attention to detail. As you can see from the image above, the company also features a call-to-action CTA button below the cover photo that tells users to "Call Now. While the Facebook Page's photo section is rich with employee photos showing off the company's culture, its feed is filled with a mixture of company news and testimonies that prove the effectiveness of its services and offerings.

Glamnetic rocks Facebook. Its Page prioritizes the things it knows users care about most when visiting Facebook: tutorials, live streams, discounts, and giveaways.

At every turn, it gives users the chance to get Glamnetic products for free. For example, it partners with a wide collection of influencers who represent its customer base, and it also presents its new products in time for the upcoming season. BET, a news and entertainment company, leans on social media sites like Facebook to share its newest articles. It does a great job of keeping its Facebook content fresh and up-to-date, which is especially important for a broadcasting company.

Not to mention, each article it posts gains a ton of traffic as a result of its Facebook marketing strategy. It does a fantastic job engaging its volunteer and donor bases on Facebook. Its Page also offers tabs that allow you to create a fundraiser, browse careers, look at photos, and more. Starbucks was an early social media adopter, and it comes through in the polish and features of its Facebook Page. The "International" tab leads you to its local Facebook Pages, so non-English-speaking fans can easily navigate to their country's Starbucks Page.

Beyond that, Starbucks uses its Page to showcase rich visual content, run contests for seasonal products, highlight job openings, and interact with followers. It takes a fairly minimalist approach and uses short captions, like it does in the post below:. It also offers a slick store locator that allows you to find the location nearest to you. Hint is a Mexico-based marketing agency with a simple but effective Facebook business Page.

Part of this impression comes from the company's consistent and on-brand posts. It immediately invites users to message the brand via WhatsApp, one of the biggest messaging platforms in Latin America. From the unique and location-specific call-to-action to the warm color scheme, this business Page effectively engages users.

Adobe is a computer software company that could post all about software and technology all the time Its posts strike the right balance between conversational and authoritative. For instance, in one of its posts, it uses fun emojis while inviting users to celebrate World Emoji Day with an interdisciplinary artist:. Your customers can be your best sources for market research. Customers have the option to post their unfiltered thoughts, recommend Canva, and share their opinion on their own Facebook Pages.

With all that space in the cover photo, why not pair colorful visuals with a strong value statement? That's exactly what EasyLunchboxes does. It puts it all out there as soon as a user lands on its Facebook Page. Overall, the Page is on-brand and clearly displays the utility of the product.

For a company that's been around for over 20 years, Pure Barre has shown that it can keep up with the times on its Facebook Page. Its posts include a mixture of testimonies, challenges, and reposts from current Pure Barre customers. Overall, it keeps engagement high by posting lots of content, much of which features members' inspirational fitness journeys. Pure Barre also knows its target customer base quite well. All of its visual content is vibrantly colored and beautifully shot.

It has also taken advantage of Facebook Live by posting live videos of trunk shows, which can help prospective trunk show hosts learn how to do one — or just bring entertainment to anyone watching. Read this article for more awesome Facebook Live use cases. In terms of content, it has mastered the art of posting the perfect balance of engaging videos, photos, and GIFs that align with the interests of its target audience: Moms who want their children to have a stress-free and positive childhood.

For example, check out this photo it posted about the inclusivity of its products:. Mabel's Labels has also taken advantage of Facebook Live and posted tons of videos that would be of interest to its audience.

The organization is known for creating powerful content to spread awareness and positive messages about current events. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities. Enter your business information in the panel on the left.

As you do so, the page preview will update in real time on the right. For your page name, use your business name or the name people are likely to search for when trying to find your business. For category, type a word or two that describes your business and Facebook will suggest some options.

You can choose up to three of the suggestions. Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences maximum characters.

Make sure the photos you choose align with your brand and are easily identifiable with your business. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page. If you have a recognizable brand, using your logo is probably the safest way to go.

The important thing is to help a potential follower or customer to recognize your page immediately. As we explain in our post on the best image sizes for all social networks , your profile image should be x pixels. This image should capture the essence of your business and convey your business or brand personality.

After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. You can drag the images in the left column to adjust their positioning.

This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads. If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. Your username, also called your vanity URL , is how you tell people where to find you on Facebook.

You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet. Enter the name you want to use. Click Create Username. As Facebook is often the very first place a customer goes to get information about you, having it all there is important. Fortunately, Facebook makes this very easy to complete.