Ppc executive what is

Job description. Key responsibilities Setting up, running and reporting on paid search campaigns including keyword research, ad copy writing and ad group segmentation Aiding with the creation, activation, management and reporting of campaigns.

Competitor and market analysis for campaign optimisation Gaining AdWords and other Paid media qualifications. Back job search. As well, they have an unusual mix of skills that can range from being extremely creative to highly analytical. If you are looking for an area you can consider in digital marketing, PPC Pay Per Click advertising could be an exciting place to start.

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign. Some of the main roles a PPC Specialist will assume include:. Throughout your day you will be balancing a bevvy of traits including:.

It will be the driving force that keeps you investigating and looking for ways to generate click-throughs all day long. The slightest difference in the way you word your ads will make or break the success of your campaign. So, you will always be getting to know the consumers and targets for your campaigns. The art of persuasion involves some PC thinking in hand with a bit of pushing the envelope, just enough to keep things interesting. Others choose to develop wider expertise, moving from the PPC team into the broader spectrum of digital marketing, including SEO, display or social media, with some eventually becoming Digital Strategists or Media Account Directors.

Login Register. Job Description. The role in brief Working with Responsible for Analysing search data to select the most relevant keywords for a client website. Real-time bidding in online auctions using Google AdWords and other systems to place advertisements in the sponsored listings when users search for specific keywords.

Liaising with clients, monitoring performance and producing campaign effectiveness reports capable of demonstrating direct links to sales and other business objectives. Those who succeed are