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I knew this was all about damage control," she says. She herself has spoken to Here for the Tea and Tea Spill. Tati is upset that James didn't apologize to her husband, who has supported James' career. Tati's husband has a background in film and business development and always supported James when he needed business help. In perhaps one of the biggest bombshells in the video, Tati says one reason she no longer wants to associate with James is because he's sexually coercive.

And somehow, you're the victim. It's really disgusting to manipulate someone's sexuality especially when they're emerging into adulthood and don't quite have everything figured out," she says, recalling a phone call of theirs where he shared details.

She also says he used his fame and money to "threaten," "ruin," and "embarrass" men who didn't reciprocate his advances. While James says the Sugar Bear Hair ad was spur of the moment because they helped him secure security at Coachella, Tati claims that's not plausible. So he had to come up with a clever story. James posted a since-deleted video in response to Tati's, significantly shorter at eight minutes. It reached over 33 million views. Then, he just goes on to a long apology and doesn't want to explain anything further because "it doesn't matter.

As for the claims that he took advantage of men, James has a pretty vague explanation. Another feud-ridden YouTuber, Jeffree Star, posted a since-deleted tweet where he called James "a danger to society. After James posted his video, Tati sent out a tweet saying she won't be posting another video on Monday—a day she always posts a video.

My heart is still too heavy. There won't be a video tomorrow. Honor your blessings, don't abuse them. Celebrating pain will only bring it to your door. There was even a live ticker following of both Tati's and James' subscriber counts as they rose and fell, respectively. James' friend and fellow beauty influencer Nikita Dragun came to his defense when she tweeted a series of text messages between herself and James supposedly proving his innocence.

Tati posted a now-deleted video in response to the overwhelming support she received from people. She got up to 10 million subscribers on YouTube, but claimed her channel growth was not the point. She just wanted the team-picking to stop completely. I want the picking sides, and the abusive memes and language, I really hope on both sides, it can stop," she says.

I don't want you to feel sorry for me. This is not about me. I don't need 'Team Tati. James posted another video, "No More Lies," this time addressing every one of Tati's claims against him with screenshots of texts, messages, and more. He also mentioned that Tati and her husband reached out to do a meeting with him, but only through a mutual YouTube representative that they share. I tried really, really hard to get that and I didn't," he said. Tati did not respond with a video; this time, she tweeted her thoughts and announced a digital break.

She also put out a statement that she "will not be making any further public comments," even if there is more that she wants to clear up. I stand by my videos - do not twist my words into what they are not, hear the message. The names they call me good or bad are theirs. Their opinion of me is not mine to absorb. What they think of me is not why I am here.

For those of you that miss me, I miss you too. I will be back soon. Tati ended up deleting all her videos having to do with the feud. She posted some pre-filmed tutorial videos and officially returned to regular posting on June 3 with a video titled "I'm Back She didn't address the feud at all, and her followers definitely noticed:. A month after everything went down, James posted his first video after the Tati Westbrook feud. He gave an update on what he has been up to in life outside of YouTube and announced he's going to be posting regularly again, with more awareness about his social media obsession.

I'm really excited to say that after the last month, I've done a lot of growing and thinking and am now able to leave my phone in another room and walk out and, like, enjoy life. After three quiet months from both James and Tati, he appeared in a video alongside fellow YouTubers Nikita Dragun and Joey Graffeca to speak about how the public feud has impacted his mental health. James said that without the support of his friends, he'd considering harming himself.

I don't think I would have made it through everything that went on without them being with me and making sure that I was okay and waking up in the middle of the night to check on me every 10 minutes to make sure I didn't, like, literally do something dangerous.

As for opening up about his mental health months after the drama reached its peak, James said:. The month after Tati launched her own eponymous beauty line , the first product of which was an eyeshadow palette, James spoke on the drama once more. What's even harder to swallow is that it's been six months since all the drama happened. I thought by this time I'd be completely good—back to normal, if you will—and that's not the case.

He also addressed Tati's sexual assault allegations against him, referring to the remarks as "disgusting" and "very dangerous. Then, with one shady tweet, the feud followed our lives into Armored with a shirt that reads, "Peace" and a copious amount of tea, Tati uploaded a minute video titled, "Breaking My Silence A year after the fact, she accused YouTubers Shane Dawson who is facing his own slew of controversies at the moment and Jeffree Star for influencing her to make the viral video, "Bye Sister.

The information they were giving me was terrifying. I was told there were a lot of victims that were going to come forward.

She continued, "Things further escalated at my birthday. As the weeks went by, every time I saw or spoke with Jeffree, it seemed to me that James was all he wanted to talk about.

He said that James Charles was a monster with many victims. She said one final batch of accusations, courtesy of Jeffree and Shane, inspired her to post that viral video back in May. Tati said that not only did Shane know about the "Bye Sister" video, but "offered to help edit it, he even offered to design the thumbnail, and help title it. Tati also apologized to James, alluding to a behind-the-scenes truce between them. And even as she grew her channel, gaining millions of subscribers in the process, her content stayed consistent.

In recent years, videos showing Westbrook's massive unboxings of press packages and reviews of unconventional cosmetics products became staples of her channel. Westbrook renounced the makeup brand Too Faced in after a bad experience with the brand's owner, and she also faced backlash for criticizing another YouTuber's eye-shadow palette in But aside from those two incidents, she largely stayed out of YouTube's beauty-community drama.

That's why many of the influencer's fans were surprised when she publicly confirmed her friendship with Jeffree Star, a controversial makeup mogul known for his feuds and scandals. And because both Westbrook and Star were friends with Charles at the time, they occasionally shared glimpses into their friendship online.

In a YouTube video announcing her brand , Westbrook said that while she knew a lot of fans were expecting her to create a makeup or skin-care brand, she instead opted to make a "hair, skin, and nail booster" supplement that she described as "the perfect vitamin. The supplements are said to deliver smoother skin, stronger nails, and hair growth within three weeks. They're also free of soy, gluten, and sugar, and are vegan and cruelty-free. At the time of writing, Halo Beauty's original, pink supplements have hundreds of five-star reviews on Influenster.

Some people have said their skin began to clear while using them, and others credit the vitamins with giving them soft, growing hair. Still, some people aren't convinced. Not only are supplements not strictly regulated by the Food and Drug Administration, but research also shows that vitamins like those from Halo Beauty can be "ineffective and in some cases harmful," as Insider's Julia Naftulin previously reported. She said in the video that she'd be ending her longtime friendship with Charles because she was "completely blindsided" when he endorsed Sugar Bear Hair — a direct competitor of her Halo Beauty brand.

Westbrook criticized the YouTuber for being influenced by "fame, power, and a fat bank account," and called him a "bad role model" for creating "over-sexualized" content.

She also made serious claims about Charles, alleging that he leveraged his fame to sexually manipulate boys. Charles denied the unsubstantiated claims and Westbrook went on to delete the video, though it's since been reposted by fans.

Star never produced substantive evidence to back up his claims, and later said during an appearance on the "Mom's Basement" podcast that he didn't know if a recording he claimed to have from an alleged victim of Charles' was real.

Westbrook responded to the backlash once more on May 16 in a now-deleted video called " Why I Did It I want the picking sides and the abusive memes and the language and all of that, I really hope on both sides it can stop.

In the video, he said: "I have never and would never and will never use my fame, money, or power to manipulate or get any sexual actions from a guy. That is disgusting, it is not me, and the fact that Tati brought this up blows my mind because she knows the real story.

He also directly addressed Star in the video, saying the beauty influencer's tweets and private messages to him were "hurtful, defamatory, extremely excessive," and "based on lies.

Charles said that he stands by his previous apology to Westbrook, and thanked both her and Star for taking some responsibility for their feud. Still, Charles shared screenshots showing that Tati and her husband did not respond when he tried to address their argument privately, and said one of the "most hurtful" things Westbrook did was publicly criticize his mother's parenting.

Charles' reputation ultimately took a hit as a result of the feud. He lost 3 million YouTube subscribers at the time, and some people even destroyed his merchandise. All three YouTubers seemingly came to an agreement by March 19, when Westbrook and Star shared separate statements about how they'd no longer discuss their feud. In late October , she released the Textured Neutrals eye-shadow palette , which has received rave reviews from fans and influencers alike, under a new brand called Tati Beauty.

The YouTuber also hinted that she had 30 other makeup palettes in the works during a interview. She then went on to release the Blendiful makeup puffs in January , and three new supplements with Halo Beauty.

Star, on the other hand, released a YouTube video on July 18 in which he also apologized to Charles and said his lawyers were looking into their options. Westbrook has not posted on her YouTube channel or other social-media platforms since releasing her video.

The lawsuit claims Tati Westbrook and her husband James committed fraud, negligence, and breach of fiduciary duty, causing Halo Beauty and Swanson to suffer financially. According to the court documents, Swanson claims that by selling beauty products and planning others under the Tati Beauty brand, the Westbrooks had gone against their agreement to "make Halo Beauty the umbrella brand for all of Tati's future product lines, including cosmetics, skin care, and fragrances," as Tenbarge wrote.

Tati and James Westbrook's lawyers, as well as representatives for Tati Beauty, did not immediately respond to Insider's requests for comment on the lawsuit, and Halo Beauty declined to comment. Tati, James, and their brands have not yet filed a counter-complaint, though their lawyers did respond to Swanson's claims with a letter, which was shared exclusively by YouTuber Emily D. She said at the start of her video that she obtained the page document from one of Tati's lawyers.

The letter says Swanson was an "unreliable and unproductive" business partner, that he wasn't truthful about his wealth and experience in the nutraceutical industry, and that there's no documentation to back up Swanson's lawsuit, among other claims. Swanson's lawyers did not immediately respond to Insider's request for comment. In an Instagram story posted on Thursday afternoon, Westbrook wrote: "New video 12 p. I've missed you In the minute-long video , Westbrook said she was facing "the most intense harassment," death threats that were "explicit in detail," and blackmail through her personal technology before she took her internet break.

She also said she wouldn't be addressing her past feuds, but confirmed that she hasn't spoken to anyone in the beauty community "in over a year. However, she said she'd discuss the brand in a future video. She also discussed the lawsuit she's involved in, and said she sold her home in Los Angeles to help financially support herself during litigation.

Westbrook thanked her fans for their prayers throughout the process. According to Westbrook, she and her husband "almost got divorced" during her time away. Though they've since gotten back together, as the YouTuber said in her video, she has lost her wedding ring, which she said she believes she accidentally donated.

Finally, Westbrook asked psychics, mediums, and tarot readers to not include her in videos that "involve divination. While Westbrook noted that she'll be sharing more about her time off in the near future, she's mostly excited to create beauty content for her fans again. She posted the video on Thursday, and explained that her brand would be "closing its doors" after first being launched approximately two years earlier.

According to the YouTuber, the COVID pandemic "definitely slowed things down," in addition to struggles relating to ongoing litigation with her former business partner.

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